Although you may have heard otherwise, there is no localisation with Bonjela. Anywhere that you care to visit calls Bonjela "Bonjela", not "El Diablo Roja" or "Unite du Pomme Frite". These two phrases, for example, refer to Red Devils and Units of Fried Potato.
Reckitt Benckiser is a worldwide commodity, so don't you dare forget it!